Since 2013 we have launched and grown global sports and fitness brands in the Middle East through our base of operations in Dubai, United Arab Emirates.


The founders possess over 30 years of combined experience in the Middle East in sports and fitness equipment distribution, health and fitness education and consultancy, nutritional supplements distribution, as well as above the line media services, consumer marketing, digital media, and event management.


©2018 by Athletes Junction Sports Equipment Trading LLC

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